Posts Tagged ‘Apple in view’

MacWorld 2009

MacWorld undertone ? It was the assumption of many, given the absence of Steve Jobs and Apple’s prolific short period . Nevertheless, the experts spoke last exhibition of San Francisco by Apple has left the main hall with a strong dose of bitter taste. iPhone Nano ? Imae and MacBook innovative ? Or the highly anticipated Mac Mini? None of this .

Schiller was able to disappoint, Demonstrating a charisma light years away from that of Jobs, but more worryingly it was the glaring lack of novelty at the fair , sign in Cupertino obviously some problems there too . Sure, the sales figures of various products are really excellent (10 million computers sold , 3.4 million customers every week in Apple Stores, 6 billion songs sold on iTunes ) , but our impression is that the data are spread out more to autoconvinzione been praised for information.

We come then to the (few ) new . First new services iLife ’09 and ( in particular) iPhoto ’09. No big revolution, mind you , but small improvements and interesting confirmations ( such as compatibility with Facebook ) that users are enticed . Of note in particular the application Faces (Which automatically detects the photos in which people are already identified ) and Places ( in this case there are automatic associations between pictures and location or the selected items , all based on Google Maps). For the rest three-dimensional images , optimization packages such as iMovie and GarageBand nice (which teaches to play a musical instrument ) . Cute, but nothing exceptional . The feeling that remains is that of an already seen a cautious evolution without revolution. Only real positive note , the low price : iLife will be available in late January for $ 79 free and will be implemented in all iMacs .

Let us then to three ads that really matter MacWorld this : iWorks 2009With new transitions for Keynote , the full screen mode for Pages and Numbers for some improvement , the usual price of 49 or $ 99 (Or, even more interesting , in a package which also includes Leopard and iLife is only $ 169 ), the MacBook Pro 17-inch, with a full 1920 × 1200p , 700:1 contrast , glossy finish , weighs less than 3kg and a long life battery ( performance : Core 2 Duo 2.94 GHz , 8 GB of RAM 1033MHz , 320GB HDD or optional SSD from 256GB ) , all offered at no small fee of $ 2,799; iTunes, which is renewed and finally changes in policy rates: tracks from 69 cents to $ 1.29 and less than 8 million titles without DRM. It ‘ surely the novelty it more intriguing , because it promises to revolutionize the music business rapidly online , finally accepting the demands of millions of users of the Network beginning of a new era ? Perhaps, but the political and social debate on what can result from this innovation goes beyond the MacWorld review and we are preparing to give the Apple conference .

Because if the surprise musical guest Tony Bennett warms the hearts of the audience , so we can not say this lackluster MacWorld Cupertino . No Jobs , no hardware , no iPhone. Disappointment across the board , complete and inevitable rejection that should give pause to the upper echelons of the Apple in view of new events business . The saddest thing is to understand that after this conference, MacWorld in 2010 it will not be a failure so great : wanted to destroy a tradition, we have succeeded in full.